Why do I need a website?

​​“Why do I need a website?  I am doing well with my business and pay for other forms of advertising.”  We hear this all the time.  The only thing is in this digital age we live in; not having a website is a disservice to your business.  Newspaper ads, magazine ads, and mailers are a thing of the past and you are most likely wasting your money with them.  Digital marketing is on the rise and will continue to do so moving forward.  You cannot afford to lose business because you do not have a website.

Free forms of advertising you say?  Craigslist can work.  But wouldn't you rather spend your day on working with customers and actually performing your business duties than sit there in front of a computer and taking time to post ads on craigslist?  There’s no real way to track the business coming in with that unless you just come out and ask, “Where did you hear about us?”
Facebook?  This can work also but you don’t want to be the one that becomes annoying to your friends and family by posting your business or work all the time.  Sure there are local groups now where you can post your services but again, you have to spend time on promoting your business rather working it.

Here are some reason why you need to have a website for your business

1.  Online Brochure - Having print brochures can be nice.  Having that paper in your customer’s hands, have something tangible and knowing that it is bringing in customers in can be gratifying.  But you are not getting as many eyes on your advertisement as possible.  This brings us to our next reason.
2. More customers - You will be able to get more eyes on your business.  The digital ad, which is your website, is up 24 hours a day, 365 days year.  It never rests.  But you should be able to when you are not working.  Let the website work for you.
3.  Marketing - This is the best and easiest way to market your business and show of your work.  You can show your most recent project, show pictures and even videos where potential customers can view and become impressed with your work. 
4.  Educate - You can educate your customer’s on what you do or why you are better than the competition.  Let them know that the services you offer are what the customer’s need and that they need to contact you.
5. Building value - You instantly build value to your business and you become even more reputable in a world today where customers are asking if you have a website to view your work.  

​So when it comes down to it, you can see that there is no reason to not have a website.  There are plenty more reasons to having one but these are some of the main and important points.  Take a look at your advertising budget and consider a website.  Get rid of the print ad and update your business going into the digital marketing age.