Generate Leads to your Business

You may ask yourself, "If I have a website, that should be good enough to market and generate leads to my business, right?"  While you are part of the way there, having a website up and running does not generate leads for you.  You may have the most beautiful or aesthetically pleasing website but without certain factors on the site, that's all  it really is..an online art gallery.  

Let's take a moment to think about that.  I challenge you to google monkeys or bamboo, or even something else that you can think of.  What are the first couple websites that come up?  More often than not I bet Wikipedia comes right up.  Why is that?  Their website is kind of ugly right?  They come up because Google sees them as an authoritative presence.  Wikipedia does this by having the best and most unique content on their website, not because they pretty pictures with flash enabled or a fancy site.  This is one of over 200 factors Google takes into account when ranking a website.  We will talk about this (SEO) in a separate blog later on.  

So now that we are ranked, what next?  Generate leads.  Now what I will go over are jus some of the basic lead generation tips, as there plenty of other and advanced techniques as well to draw interest and leads.  

1. Include a Contact a Number.  Obvious right?  Your contact number should be a focal point and be seen immediately.  This needs to be on every page of your website too.  This draws the attention of the potential customer and also gives you credibility because they see you as a legitimate business.
2. Include a Contact Form on every page.  These are the websites that ask you to enter emails for more information or the more descriptive ones that ask you to literally fill out a form with your name, email address, phone number and reason for inquiry.  You can play with this and have variations on the type of information you are requesting.  A nice little “Free Quote” or “Contact us for Specials” can grab the potential customer’s attention and bit more inclined to reach out.  Having this on every page of your website is imperative.  You do not want to try to remember where that contact form was and navigate through the website searching for it.  Interest will be lost at that point.
3. Pictures.  You can’t just have all content.  That’d be too boring.  Don’t go overboard though.  There is a certain content to picture ratio that Google likes.  Photos will help the customer visualize what you are trying to project and advertise. 
4. There are other factors that come into play such as possibly adding a video and adjusting your content in a such a way to grab the visitor amongst others.  We generally talk about the top 3 reasons because these are a MUST.  If you do not have this on your website, then you might as well not have one at all.  This will help you generate leads.  Another important thing is to make sure to test.  Test the placement, the wording, the type information you’re grabbing from the visitor, etc. Every niche or industry is going to be a bit different in response and interaction but with enough tweaks over time, you will have found the perfect formula for your website to generate the most leads for your business.
   If you need assistance in setting any of this up or would like to talk more about lead generation or other strategies, please reach out to us.  We offer free consultation and would love to analyze your current website situation.
   

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